Sérgio Santos

Founder and developer at Bloco.
Member of Coimbr'a Pedal and departamento.co.

Free by Chris Anderson

As expected from a book geared towards a mainstream audience, Free is not as practical as it could be. Most of the book are company stories and economy history. Although they were interesting, I was looking for more detailed data on free business models.

Nevertheless, there were some bits I loved to read like the “How can X be free?” sections (example: “How can everything in a store be free?” about the SampleLab stores), or the list 50 business models built on free. An entertaining book, but don’t expect to create a business model only around its concepts.

I bought the paperback version, but you can read it or hear it for free online.

Tags: books, business, economy

Hacking music: favorite post-rock bands

After reading some hackernews posts about hacking music, I decided to share some bands I recomend to everyone. They’re mainly around the post-rock genre a.k.a. instrumental rock. Non-distracting, but motivating. Give them a try or share your own.

Tags: music, post-rock

Startup metrics

One of the principles of lean startups is ferocious customer-centric rapid iteration. To validate assumptions, data must be collected from users interacting with the product, a fact frequently forgotten by opinionated developers.

Here are two good presentations about metrics, one about business metrics for startups, and other specifically about web applications design metrics.

Tags: startups, metrics, design, presentation

SlideShare’s existing customers had needs that the company’s new product—along with its pricing and positioning—simply weren’t solving. Realizing it had taken a wrong turn, SlideShare rethought its approach to premium accounts and ultimately performed what we’d call a value capture pivot, one where the company changes the way it collects revenue from customers.

Slideshare case study @ Lessons Learned: finding the right revenue model.

Tags: startups

Next on my reading list:

  • The Four Steps to the Epiphany by Steven Blank - most referenced book when it comes to customer validation and development;
  • Free by Chris Anderson - a run down on old and new business models around free.

Tags: books, business