A recurrent story, when you start reading about retention in, is the story of how Twitter manages to keep new users around:
Elman, whose goal is to make Twitter users stick around, said his team has identified an “aha moment” when a casual user turns into an “active user.” That moment happens when users follow 30 accounts, and when one-third of the people they follow also follow them back.
from Making Sign-Ups More Complicated Is a Good Thing, and Other Lessons From Twitter’s User Retention Efforts
That inspired me to find out what would be Bundlr's retention threshold. We already knew that, for new users, clipping something had the best correlation with coming back to the service (compared with creating a bundle or following a user or a bundle). But how many clips does it take? Is there a correlation with the number of clips created?
So, I made a quick unscientific study with data from new users in the last three months, which resulted in the following graph:
Disregard the last spikes, we don’t have that many users with more than 40 clips on their first day.
It’s noticeable a sharp climb until the 10 clips (~55%) and then it just hovers randomly around 60%. So, the best we can do to keep our users around is help them make 10 clips!
Of course, it’s not that straightforward. There could be a lot of other variables in play. But it’s a good number to keep in our heads while tuning Bundlr’s new user experience.
Do you know more retention thresholds? Share them in the comments.
We worked together with Michael Hart and it was a great project to brush up our Android skills. If you’re a Droplr user with an Android, give it a try. If you’re not using Droplr, you’re missing out on a really useful tool.
My first Barcamp, back in 2006, was sort of life changing. So, I’m very excited to help organize another edition, here in Coimbra.
It’s already this weekend. Join us.
This weekend, me and some fine gentleman/women will be teaching Rails, on an event called Rails Girls. It’s a great initiative. Know more at:
When you understand what each UI element in your product means to your customer’s life, you’ll understand how to sell it better. What your product is and the way it is sold are completely symbiotic. And both depend on detailed understanding.
This realization is both simple and beautiful."
After having to learn a bit of Android development for a consulting job, I’m releasing my first app.
Caderno is a minimal notepad for Android. I couldn’t find the most basic note taking app on the Android marked, so I started building one myself. Take a look at caderno.sergiosantos.info
…or just get it straight from the Android Market.
Find and engage great mentors by David Cohen
I usually talk about how finding good mentors is hard, specially in a place without a big startup background. We’re already have some important companies created in Coimbra, but I haven’t seen their founders giving back to the community and making a difference. Probably, is still too soon for that, but it’s an important step on building a startup ecossystem.
I helped organize a weekend workathon called Improve Coimbra. The goal was to come up with concrete solutions for some of the city problems in just two days.
You can see here the results: Improve Coimbra #1 (in Portuguese).
I teamed up with Tiago Serra to build UrbanFlow, a simple Android app and server to spot the city buses position. The goal is to crowdsource the data gathering, release more accurate timetables and distribute the data openly. If you live in Coimbra, give us an hand ;)
Me and couple of friends are bringing the Beta Talks to Coimbra. They’re informal conversations with two guests and a moderator, happening on the 16th of each month, on several cities across the country. Each time, we’ll pair someone who started their own company with an investor.
The first one is already this Tuesday. Know more about it and join us