For a developer like me, starting a company, programming isn’t the hard part. That’s easy. I already know how much time it usually takes to get something done and that I’m reasonably good at it. I can easily spend the whole day fixing bugs and developing new features.

The hard part is knowing that, even if you do a good job building the service and getting the user experience right, it’s only half of the battle. We’re building a business, not a hobby.

At Bundlr, we’re reaching the point where we’re not incredible embarrassed of showing the service to someone. That means our focus should shift for activities like business development, PR, marketing, etc.. which are usually my responsibility.

But for an inexperienced guy like me, it’s really hard to know where should I be spending my time. Watch our metrics like an hawk or keep showing out service to bloggers? Experiment with AB testing or interview or top users? Build a better help section or look for mentors in our space? There is no definite answer…

I’ll try to document here the process. Meanwhile here’s an interesting presentation on business development for startups:

BDforStartups

For more resources on startups, follow this bundle: Doing the startup dance.