I really believe any team developing a product should be talking with potential costumers from day one. Being a technical person, it’s really easy to hide behind the code and make all the decisions from my guts. But you end up playing roulette at the product launch: either you have a stroke of luck and nailed exactly the critical need, or, more commonly, few people like it and no one loves it.

With Bundlr we’re forcing ourselves to speak to a couple of potential costumers each week. We have a list of people we want to talk to and try to reach two or three weekly. So far, it’s working great for several reasons:

Solves internal discussions

We’re a team of two and often have different opinions. How do we solve the arguments? We just think what would future users prefer. After chatting with a some it gets easier to personify the target costumers.

Prioritizes features

There are really a lot of features we would like to implement in Bundlr. Content aggregation comprises many interesting use cases. How do we decide what features to do first and what to leave out? We just ask target users which features would they pay for.

It’s still marketing

People you interview are more likely to engage with your product and tell others about it. You’re still marketing your product and it’s going to pay off in the end all the people you talked to.

Great for motivation

Finally, nothing motivates us more than having someone telling us how much they want what we’re building. And even when we don’t get it right, having a clear knowledge of the problem is essential to stay focused and motivated.