Non-coercive marketing places full authority and trust in people. It creates the conditions under which they can make empowered decisions for themselves, and do so in their own time. It doesn’t seek to persuade, manipulate, or pester people into a decision that’s already been made for them. It merely opens new doors, tells the truth about what’s behind those doors, then surrenders the outcome, trusting that the right people will step through when they’re ready. In that way, non-coercive marketing is a leap of faith, rooted in the idea that if you stop trying to control people, and encourage them to be their own authority, you can build positive sum relationships that lead to organic and mutually-enriching transactions. This relational shift is also at the heart of how we begin healing the emotional wounds lying beneath humanity’s many problems.

— Non-Coercive Marketing: A Primer by Rob Hardy

Once we realise that the new is nothing new, it will appear that the task at hand is much less daunting than we thought.

— How to keep up with tech and not get left behind
by Alif Ibrahim

These kinds of traits may appear dumb-but-innocuous early on, but if only it stopped there. In the past few years, these personalities have added extreme and harmful views to their online persona, further exacerbating the damage they do to junior engineers that mistakenly look up to them.

— Keeping Android and Kotlin Healthy in a Post-Twitter World by
Zac Sweers