Sérgio Santos

Founder and developer at Bloco.
Technician at Rádio Baixa. Host of Posto.
Member of Coimbr'a Pedal.

How will I know when people are ready to pay?

The easiest thing to do of course, is just throw out a paywall of some kind and just see who pays. But that takes engineering resources which you don’t want to waste by building upgrade paths unless you’re certain that folks with their credit cards are standing by. You could create an “Upgrade” link in the software and track how many people click on it, and when they do it just pops up with a “coming soon” message…

The Minimum Viable Product Lifecycle - knowing when to jump from a minimum viable product to a business.

Tags: lean startups, startups

Free by Chris Anderson

As expected from a book geared towards a mainstream audience, Free is not as practical as it could be. Most of the book are company stories and economy history. Although they were interesting, I was looking for more detailed data on free business models.

Nevertheless, there were some bits I loved to read like the “How can X be free?” sections (example: “How can everything in a store be free?” about the SampleLab stores), or the list 50 business models built on free. An entertaining book, but don’t expect to create a business model only around its concepts.

I bought the paperback version, but you can read it or hear it for free online.

Tags: books, business, economy

Hacking music: favorite post-rock bands

After reading some hackernews posts about hacking music, I decided to share some bands I recomend to everyone. They’re mainly around the post-rock genre a.k.a. instrumental rock. Non-distracting, but motivating. Give them a try or share your own.

Tags: music, post-rock

Startup metrics

One of the principles of lean startups is ferocious customer-centric rapid iteration. To validate assumptions, data must be collected from users interacting with the product, a fact frequently forgotten by opinionated developers.

Here are two good presentations about metrics, one about business metrics for startups, and other specifically about web applications design metrics.

Tags: startups, metrics, design, presentation

SlideShare’s existing customers had needs that the company’s new product—along with its pricing and positioning—simply weren’t solving. Realizing it had taken a wrong turn, SlideShare rethought its approach to premium accounts and ultimately performed what we’d call a value capture pivot, one where the company changes the way it collects revenue from customers.

Slideshare case study @ Lessons Learned: finding the right revenue model.

Tags: startups