Book: Tribes

19.Jun.2009

Tribes is the latest book by the well known marketing author Seth Godin. I had already read one of his books, Small Is The New Big. However, Tribes is about leadership and communities. For the author, the world is composed of groups of people sharing a common interest, the tribes. And each of these tribes needs a leader.

The book follows the Seth Godin’s usual format. It’s a collection of small rants, examples and advices, written in an active and motivational style. More than the encouragement, it’s worth for the short stories. And the book is indeed short which it’s actually not a bad thing, since the vision it’s simple to understand.

An entertaining book with an important message.


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1 Comment

Although I usually like Seth Godin books, this one left me a little bit disapointed. It sounds a bit too simplistic, with too many disconnected short stories, reminding me of those self-help books that have been flooding the bookstores. The message is, as usual with Seth, very thought-provoking but it's recaped over and over, with similar superficial arguments. Don't ge me wrong, the book is good but other books from the same author like Purple Cow or Permission Marketing are simply brilliant and this one is not.
Alves alves / 20.Jun.2009 at 06:39pm

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