Book: It's Not How Good You Are, It's How Good You Want To Be

13.Feb.2009

In a smaller than average book, Paul Arden (deceased in April 2008) speaks about life motivation and succeeding in a creative business. It’s Not How Good You Are, It’s How Good You Want To Be is a compilation of short and sheet tips for constructing a better career path and achieving better results in any kind of work where mediocrity won’t suffice. Paul Arden was the executive creative director of Saatchi & Saatchi and worked with some important companies like British Airways, Toyota and Nivea.

While some tips are particular to the advertising business, most are general enough for anyone. The content itself is very straightforward. There are pages made of a single sentence or image. The aesthetics of the book were taken in consideration too. The typography, the layout, the images and even the paper texture, all are distinctly good looking (see images below).

It’s a short but insightful book. In the meanwhile, I’ve received recommendations on the other two books from Paul Arden.

           


The complete list of reviewed books.

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2 Comments

Thanks for the review. Was looking for a new book to read, this will be it. Just ordered it from Phaidon.
Marco Louro marco louro / 13.Feb.2009 at 07:11pm
I bought it in Ireland a couple of months ago but still haven't got the time to read. Seems very interesting.
Bruno Figueiredo bruno figueiredo / 13.Feb.2009 at 08:11pm

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