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Book: Small Is The New Big

17.Nov.2007

Seth Godin is a well known marketeer and the author of several bestselling books on permission marketing. He is also the sole author on the most popular blog on that subject: Seth’s Blog, where he regularly expresses opinions and thoughts.

Small Is The New Big is more like a compilation of little stories. Those stories are a selection of posts on Seth’s Blog, all around a similar subject. They can be personal experiences the author faced on a particular time of the day, new ideas for breakthrough products and, most of all, advices for everyone who works around product development, services, marketing, management, or any other corporative job.

This particular collection is about change. Why should you embrace change on your company and how can you do it successfully in a world full of adversities. About the book’s title, Seth Godin supports that the best way to change inside your business is to be small, be agile. In this fast-changing world, no longer are the big companies making progress, but only the small ones, which have the ability to do the unexpected and innovate.

The language used on the book is straightforward and direct, which may sometimes be seen as a bit arrogant. However that’s not the author’s intention. The ones that read Seth’s Blog for a long time now might found themselves reading again some of its posts, but the book is directed for those searching for inspiration and mind-changing rants.

More about the book and some free samples on the book’s lens.